Soel is a woman's and children's clothing boutique that carries designer clothes handpicked by talented buyers. We provide unique fashions to our customers in a beautiful shopping environment. Our inventory is constantly changing, giving shoppers a head start on up and coming fashions. Choose from brands like Joe's Jeans, Splendid, Hudson Jeans, Toms shoes, Free People, Citizen Jeans, BB Dakota, LA Made, French Connection, Gentle Fawn, Seychelles, Orla Kiely, Hobo, Pink Martini, Michael Stars, Tulle, Bla Bla, Speeses, Frye, Keds and much more.
Soel Boutique was established in 2003 and created by the owner, Shelby R. Shelby's love for clothing design and fashion took off in High School when a simple sewing class project received national awards and attention for design and craftsmanship. She then went on to create Soel Clothing, a line of high-end clothing for women. After gaining local success with her clothing line, Shelby partnered with a Yoga Studio in the Shops at Riverwoods and began what would soon be known as Soel Boutique. Shelby still does all of the buying and hand selecting of all pieces of clothing that go on display at her store. Soel Boutique has not only become a staple establishment in Utah County, but has become one of the premier clothing boutiques in all of Utah.
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